Targeting the right audience for your brand is of the upmost importance to a successful campaign run. HWC offers a range of targeting options to ensure advertisers can reach the right audience, in the right content across more than 150 categories.
This is a bespoke solution designed to be as specific or as broad as required. Multiple Layers of targeting can be used and applied for to build custom profiles. As an example, someone who has shown interest and enquired on more than 3 listings in a certain region.
With more than 150 categories on HWC, context targeting allows advertisers to appear a Level 1 category (eg Marine) or Level 2 category (eg Marine - Sailboats).
As a local community classifieds site, users will usually search for items within close distance to their home or workplace. Location targeting allows advertisers to target users based on the user’s location input in the search preferences.
User intent data allows advertisers to build a cookie pool to retarget to on HWC. Intent data associates a user’s action which shows intent (eg submitting an enquiry, selling an item etc) with the category in which the intent was shown.
Targeting for keywords gives advertisers the opportunity to target users who are searching for particular keywords on HWC.
HWC is now available across multiple screens on desktop, mobile and tablet. Device targeting enables advertisers to target consumers wherever they are, at any time - whether they’re on their desktop in the office or at home, on the couch with their iPad or out with their mobile phone.